Bio

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Born in Indonesia and raised in Singapore, I received my Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts. My career spans television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences.

 

I've worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy’s Edge, Star Wars: Galactic Starcruiser, Star Wars: Launch Bay, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic Base Camp, NASA Kennedy Space Center Visitor Complex’s Journey to Mars: Explorers Wanted, Heineken Experience, StoryGarden by AMOREPACIFIC, and the Information and Communications Pavilion (Expo 2010 Shanghai).

I was the writer for six projects that received Themed Entertainment Association (THEA) Awards. I've appeared in the Disney+ series Behind the Attraction, the Freeform television special Star Wars: Galaxy's Edge – Adventure Awaits, and the online educational program Imagineering in a Box.

 

I've been invited to speak at prestigious conferences, universities, and companies including SXSW, Star Wars Celebration, D23, IAAPA Expo, FMX Conference, Asian Festival of Children's Content (Singapore), University of Southern California, Johns Hopkins University, Laguna College of Art and Design, Khan Academy, Singapore National Library Board, Blizzard/Activision, and Riot Games. My projects have been featured around the world in The New York Times, Good Morning America, The Los Angeles Times, Entertainment Weekly, Wired magazine, and the official site for Star Wars.

 

I was a Disney Imagineer from 2014-2021. I'm currently a Senior Experiential Creative Lead in Airbnb's Experiential Creative Product team.

My book "Immersive Storytelling for Real and Imagined Worlds: A Writer's Guide" is now available on MWP and Amazon.

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